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So, why do you need a brochure? Everything’s on your website, right? But why not give your customers a choice? Delivering a print brochure - in addition to directing them to your homepage - can show them the highlights, the overview, the direct benefits of your business in a way they can use at their convenience. You can let your customers know a little more about you by speaking to their needs. And it will supplement your online presence.
How many times have you stopped in a restaurant and picked up the takeout menu? Isn’t it all about convenience? When you want to remember the place with the great customer service or the types of products you enjoy, you can reach for the print brochure, you can keep it on your desk, and you can pin it to your board. It’s a colorful way to stay in touch with your customers and remind them why they chose you in the first place.
Having a great brochure handy when you meet with your clients can make all the difference in a sales call. You can put your business in their hands. Now they have something memorable to read in addition to your business cards. You can reinforce your strengths and underscore your place in the market, and using a brochure in a follow-up mailing is a simple next step.
