The history of the announcement card dates back centuries, evolving from early forms of communication used to share important news or milestones with a broader audience. Here's an overview of its historical development:
Early Forms of Communication:
Before the advent of printed materials, announcements were often made through handwritten letters or oral proclamations. In ancient civilizations, such as in Egypt, Greece, and Rome, important announcements—like births, marriages, or decrees—were either inscribed on tablets or delivered by heralds.
Handwritten Invitations and Announcements (15th-17th Century):
During the Renaissance in Europe, the practice of sending handwritten invitations or announcements began to rise among the aristocracy. Monks and scribes, skilled in calligraphy, were often commissioned to create ornate, hand-lettered announcements for weddings, births, or royal events. The use of wax seals and coats of arms added a personalized, official touch to these early announcements.
The Rise of Print (18th Century):
With the invention of the printing press by Johannes Gutenberg in the 15th century, the mass production of printed materials became possible. By the 18th century, printed announcement cards became more common among the middle class, especially in Europe and the United States. These printed cards were used to announce significant life events such as weddings, births, or social gatherings. The rise of postal services also contributed to the increased use of announcement cards.
Victorian Era (19th Century):
During the Victorian era, the practice of sending formal printed announcements grew in popularity, especially for births, weddings, and deaths. These cards were often printed in a highly decorative style with intricate borders, elegant fonts, and sometimes gold or silver embellishments. The development of new printing techniques, like engraving and lithography, allowed for even more elaborate and detailed designs.
20th Century—Mass Production and Customization:
In the early 20th century, announcement cards became more widely accessible, thanks to advancements in printing technology and the affordability of mass-produced stationery. Greeting card companies, such as Hallmark (founded in 1910), began offering pre-designed announcement cards for various occasions. Customization became more popular, allowing people to personalize cards for events like weddings, graduations, and new business openings.
Modern Day (21st Century):
Today, announcement cards are widely used for personal and professional occasions, from birth announcements and graduations to corporate events and product launches. The rise of digital printing, online customization tools, and eco-friendly materials has made it easier and more affordable for individuals and companies to design and print custom announcement cards. Despite the growth of digital communication, physical announcement cards remain popular for their tactile and personal appeal, often perceived as more thoughtful and lasting than digital messages.
In summary, the history of announcement cards reflects the evolution of communication methods, from handwritten notes for the elite to widely accessible printed cards, retaining their role as a meaningful way to share important news.