What Is Every Door Direct Mail (EDDM)?
Every Door Direct Mail (EDDM) is a cost-effective direct mail marketing service from the United States Postal Service (USPS) that enables businesses to send promotional mail pieces to targeted local neighborhoods — without the need for mailing lists or permits. It's ideal for businesses looking to saturate a geographic area with minimal effort and maximum reach.
Benefits of EDDM Marketing
Cost-Effective
No need to purchase mailing lists or pay for permits. USPS offers significantly lower postage rates than traditional mail — perfect for small businesses with tight marketing budgets.- Wide Local Reach
EDDM allows you to blanket an entire zip code, neighborhood, or carrier route, ensuring your promotions are seen by every household in your chosen area. - No Mailing List Needed
With EDDM, there’s no need to build or buy a mailing list. USPS handles the delivery based on your selected geographic filters. - Custom Targeting Options
Choose routes based on zip code, demographics, average income, or business type to ensure your direct mail campaign reaches the right audience. - High Visibility & Tangibility
Physical mail is hard to ignore. Most recipients see and interact with their mail, which means your flyer, postcard, or brochure has a greater chance of being read. - Easy to Set Up
USPS provides online tools to help you select carrier routes, calculate postage, and prepare your mailing. Many printing services — like BargainPrinting.com — offer full-service EDDM solutions to simplify the process even more.
Who Should Use EDDM?
EDDM is especially effective for small businesses, franchises, real estate professionals, restaurants, medical offices, and local service providers looking to boost visibility in their community. It’s perfect for:
- Promoting grand openings or sales
- Announcing new locations or services
- Inviting residents to community events
- Launching seasonal campaigns or coupons
Ready to Start Your EDDM Campaign?
BargainPrinting.com makes it easy to design, print, and distribute your EDDM postcards or flyers — all in one place. Choose from various sizes, finishes, and templates to suit your brand and campaign goals.
